2-5X Growth, No Ads.

Yes, absolutely. I’ve heard it all before. “But my school district is very strict.” It’s not for a lack of effort, it’s just that you had the wrong strategy.  We’ve worked with schools in both massive cities and tiny towns, and the results are consistent. The Triangle Codex system doesn’t rely on paid ads or big populations, it’s about creating relationships with your local schools, daycares, and businesses. It’s about getting new students doing the thing you know best, teaching! 

Even if your district is strict, and they claim you need “district approval,” we’ll show you exactly how to get in the door using simple communication strategies and step-by-step scripts that have been tested and proven. 

There are a lot of great business coaches in our industry, but most of them are generalists. They cover a wide range of topics: curriculum, retention, team building, leadership, etc.

I’m a specialist.

If your school were a basketball team, think of your other coaches as the head coach. I’m your shooting coach, I focus on teaching you how to score more points (aka enroll more students and grow your monthly recurring revenue).

My approach is laser-focused on one thing: getting more students through organic marketing, and scaling what’s already working in your school.

I’ve coached and collaborated with some of the biggest names and most respected operators in the martial arts industry, including:

• Michael Mertens (Multi-school owner & business coach)
• Zach Hayden (ATA)
• Fari Salievski (Multi school owner, Australia)
• Callum Charman (Multi school owner, UK)
• Lee Savage ( Multi school owner, Ireland)

And dozens of top-performing school owners who run 6- and 7-figure schools.

Because I’ve been where you are, and scaled far beyond it.

I helped grow one of the largest martial arts organizations in the country to over $1M per month in revenue. That organization was founded by my brother, and I joined as a teenager. By the time I was a senior in college, I opened my first school, and turned it into one of the top-performing locations in the system.

Now, I live 1,000 miles away from my schools, (fully staffed and profitable), and I coach school owners around the world to do the same.

The Triangle Codex is the 3 step organic marketing system I created that helps martial arts schools consistently enroll new students every month without relying on Facebook or Google ads. This is the system I developed over 7+ years through trial and error. First we tested this with our own schools, but it took over a decade before we started sharing this strategy to schools outside of our own. 

It’s built on three pillars: 

• Daycare / Preschool  Programs

• School Programs (Public and Private)  
• Business Strategic Partnerships. 

Each pillar creates a steady stream of new, HIGH quality leads of people who live and go to school in your area, and together they form a repeatable, scalable system that fills your classes year-round.

This works for any martial arts style, as long as you have a kids program and you’re doing this as a full-time business.
While the strategies can help adult programs too, the system is primarily built for recruiting and retaining kids. Whether you teach Karate, Taekwondo, Jiu-Jitsu, or another discipline, the principles apply across the board. If you do this part time, or as a hobby, my programs are probably not right for you. 

That’s perfectly fine. In fact, a lot of my clients are already in other coaching programs.

Think of it like this: if your other business coach is your head coach, I’m your specialist coach. I don’t replace your program, I help you hit specific goals faster by focusing on one thing: organic student growth. 

If you went to a physical therapist for your knee, followed their program exactly, and your knee didn’t get better, you shouldn’t have to pay!

That’s how I view coaching. If you follow the prescribed plan and do the work, and you don’t at least make your investment back in projected new student revenue, you don’t pay a dime. It’s simple: no risk, all reward. I designed my program so everything works in the school owner’s favor. 

I offer two core programs based on where your school is at:

• Black Belt Business Academy — for school owners making under $20K/month who need foundational systems, consistent enrollments, and more structure.

Black Belt Business Elite — for school owners already generating AT LEAST $20K a month, and they are tired of depending on ads for their business. They want to scale, systemize, and build high-performing teams.

Most clients start seeing results within the first 30 days once they begin implementing the Triangle Codex system. If you want INSTANT results, this program isn’t for you. Go boost some facebook ads, but if you want a system for long term, sustainable growth, this is for you, Some schools have enrolled 20–30 new students in their first month alone. This isn’t typical, and all depends on the skill level of the owner and market conditions. 

The timeline depends on your consistency and team execution, but we track everything with simple metrics so you can see progress in real time.

Nope. I’ve worked with schools all over the world, Canada, Australia, the UK, Ireland, and beyond. The system works anywhere because it’s based on local human connection, not ads or cultural gimmicks.

If you’re tired of relying on ads, want predictable student growth, and you’re serious about building a real business (not just a hobby), this is for you.

If you like doing things halfway or don’t want to be involved in your community, it’s probably not.
But if you’re ready to get your boots on the ground and build a student pipeline that runs year-round, schedule a free 10-min discovery call to see if it’s the right fit. 

 Schedule a Free 10-Min Discovery Call